Commercial photography is key to any digital marketing campaign these days. Aesthetic interior photography is one of the most important segments of it. Considering that you do the photography of your business yourself, following a few subtle tips can make your clicks look highly professional.
These tips are easy to follow and do not call for those expensive, uselessly good-looking gear and arrangements. Maneuver through these tips, try them out, and develop a set of them for use every time you shoot. These techniques will save you time and investment in photography gear.
- Use natural light as much as possible
Using external lighting sources is important for product photography or modeling. Interior photography carries a lighter theme. Your target should be to make your photo appear closest to its natural appearance.
- Position your camera on the hip
Assuming your hands are steady enough, shooting from your hip will rule out maximum usage of expensive wide-angle lenses or stands. Shooting from the hip will cover a much larger area than shooting from the normal position of the head.
- Get your hands on a smartphone pod
It’s not abnormal to have shaky hands while clicking photos. Smartphones of today come with decent cameras for professional photography. Investing in a holder pod for your smartphone will solve the problem of shaky hands as well as spending the whole budget on a DSLR.
- Go easy on the coverage of your photo
Covering a lot in one frame is critical, but too much is also unnecessary. Going too wide with the angles can compromise the details/depth, which will be discussed later. Fine details are what create sparks in the minds of viewers. Crystal clear pictures look more catchy compared to normal but large images.
- Use your own imagination to create a great outline
Preparing the room or place you want to click photos of is more important than you think. A gorgeous room will look average if not arranged properly. But a basic yet clutter-free room will come out much better than the former.
- Make a solid plan before you go for the shoot
Not having a clear idea of what you are really looking for is the main reason for unsatisfactory results. You will get confused during an unplanned shoot, and end up having a bad experience.
- Spend some time learning about your smartphone camera
Good smartphones come with excellent cameras, that have challenged the use of mid-range professional cameras. There are more setting options in your phone’s camera than you think. Being able to use them will give you access to excellent photoshoots of a project.
- Add depth to the room or area
You can add depth to the elements of the shoot styling items, props, and furniture positioning. Move them around, and create a look that represents light-heartedness. It will strike swiftly on the viewer’s mind.
- Utilize the layers
Getting a few great clicks isn’t too difficult. You can go on, take a few raw photos, and edit them into a great one by editing them. That much editing is easily comprehensible.
- Learn up to an intermediate standard of photo-editing
The point discussed just before this is an important elaboration of this point. It won’t take much time if you are focused on learning a bit of graphic designing. And being able to do the post-processing yourself will save you the budget of outsourcing them as well.
- Have a focal point
Yes, a lot of elements need to be focused on, but you must choose a star of the show. Doing so will add importance to the elements around it as well. Not having any focal point may not be appealing to the viewer.
- Have a clear vision of the lines
No element should be out of balance. Everything should be perfectly straight and at its position. Imagine the frame as a grid and see if everything is fine. Attention to detail is key.
- Keep an eye out for the weather
Be ready for a foggy or misty morning or afternoon. Cloudy days with small drizzles create the perfect ambiance as well as the lighting and background for heart-touching photography.
- Merge an HDR
Merging an HDR is a more technical tip than the others. Assuming that you know a good level of editing, you will be able to understand that you can merge a bracket into an HDR.
- Improve the verticals
This one is also a piece of editing advice. Straighten the distorted uprights in the photo, and boom, you have just got the perfect photo. Resources to learn these things are available on the internet. Outsourcing them also isn’t expensive.
- Ensure straight verticals during the shoot
Some photos may not be easy to edit. A few may not give you the luxury to edit a photo into perfection. So being wary of that in the first place will keep you safe from that risk.
- Watch out for the reflections
Try to remove as much reflection from the room as possible. Reflections are hard to shoot. They do not come out very well in photos. Inspect the area thoroughly before beginning the shoot.
- Apply multiple perspectives
Multiple perspectives will allow you to choose the best result. And every new shoot is different from the other. So going through multiple perspectives will get you in the zone to read through the area.
- External lighting is fine only if used properly
Natural light may not be in your favor every time. The application of external lights to emulate the beauty of the perfect natural light is important. Adjust the brightness and positioning to achieve this.
Learning is the most important, yet underrated thing in every art. Every shoot you go for should be better than your previous project. This should be your mindset. Only then you will be evolving as a great artist.
Photography is a majestic thing. There is no right way to do it. Try different things out, and you will be discovering yourself eventually. You must find your own way of approaching things. This is what will define you amongst the others.